As I mentioned earlier I've been in direct sales for
more than twenty years. When I was 26 years old I knocked my first door.
After a couple of months of doing so, I began to dream of a tool that
would mark the door post of the person of whom I should call on. This
would make selling a lot more fun I thought to myself. Finally, I have
my dream and it is ESP™
for Outlook®! Selling is
like fishing. I like the feeling of the fish striking the line and the
fight to the net, but I don't like waiting for it all to take place.
ESP™ for Outlook®
is like fishing with dynamite the fish just float to the top!
ESP™ for Outlook®
is a first class tool that includes a vast array of support tools to
help every marketer be more proficient in his or her job. It includes
email reports of daily activity. A CRM (contact relations management)
system to track next step task and contact comments. It is very easy
to use! It includes email templates, newsletter templates. You can customize
your own templates. You receive complete ability to track each event.
Login to the service from anywhere!
(A
Free Ten Day Trial Now Available)
How Does It Work?
ESP™ for Outlook is a seamless Microsoft Outlook add-on that
allows you to compose email messages designed to footprint and benchmark
your contact"s viewing behavior to your sales and marketing collateral.
The exact moment the your email is reviewed by the contact, an ESP
Alert is automatically generated in Microsoft Outlook with the appropriate
details of the their visit. Each ESP™ Alert details the exact
moment the prospect viewed your email message, what material they
viewed, how long they spent on each page and how many times they viewed
the materials.
ESP™ Alert's define peak interest times, and remove the doubt
as to when your prospects have read your sales information and are
ready to talk.
ESP™ Benefits:
Pinpoint prospect interest without increasing your sales
efforts
Using ESP™ for Outlook you can pinpoint their real interest
before calling.
Instantaneous Notification
Get instant ESP™ Alerts detailing the exact moment the prospect
viewed the targeted message, what materials they viewed, how long
they spent on each page, and how many times they viewed the materials.
Shorten Sales Cycles
With ESP™ for Outlook, you can be responsive within minutes
rather than days or weeks.
• Close more business with fewer calls by knowing who to
call first
• Get prospect's attention by nailing their
hot button the first time
• Better prioritize follow-up
calls based on prospects level of interest
• Get more
connects by timing your calls when the prospects are at their
desks working on YOUR business
• Separate the serious
from the curious
Stop Chasing Uninterested Prospects
Stop wasting your time, money and resource on uninterested prospects.
No more wasted phone calls, faxes or emails in an attempt to gauge
the level of interest of prospects.
Now when your prospects interact with ESP™ enabled email message
containing your sales information, the prospect automatically benchmarks
their viewing behavior in the form of an ESP™ Alert.
Think about it! You will gain the unique sales perspective of knowing
what your prospect is viewing, when… and in real-time.
(A
Free Ten Day Trial Now Available)
ESP™ Features:
Open Alerts
Receive an Open Alert email notification in Outlook the exact
moment your contact opens and reviews your email. Pop-Up notifications
are also available depending on your settings in ESP™ Office.
The Open Alert provides full details of the time sent, time opened,
and time elapsed.
Document Alerts
If you include an ESP Attachment in your email message, you
will receive a Document Alert email notification in Outlook the exact
moment the contact opened and viewed your document.
The Document Alert provides full details of time sent, time opened,
and time elapsed.
Website Alerts
If you include your company's URL in your email message,
you will receive a Website Alert email notification in Outlook the
exact moment the contact visits your company's URL.
Each Website Alert provides full details of duration, pages, and
length of stay on your website.
Email Templates
If you write standard emails, you can save them as Email Templates
within Microsoft Outlook. Save time by customizing your templates
with user-friendly names for easy access. (ie Thank you, follow-up,
or Company information)
ESP Attachments
If you upload and attach documents to your emails using the ESP attachment
feature, you will receive the Document Alert email notification when
viewed.
Ever had an attachment not make it through your recipients email
filter? ESP solves that issue.
Mail Merge with Multiple Recipients
If you send multiple-recipient emails using the ESP mail
merge feature, each individual email address will receive a separate,
stand-alone email.
You will receive the appropriate open,documents, and website alerts
email notification when reviewed by the recipients.
ESP Office
You can access all current and historical email alerts, view and edit
templates, add and delete documents, conduct searches and change settings
from one central location.
(A
Free Ten Day Trial Now Available)
That's just a small sample of what you'll find in ESP™
for Outlook®. ESP™
for Outlook® gives you an
extremely easy and effective way to ridiculously-successful marketing
tracking to help you improve your sales results and get back your free
time!